Monday, February 27, 2012

Farmer & Rancher Business Planning and Collaborative Marketing Workshops in Livermore, Mar. 12th

Where: Martinelli Event Center, 3585 Greenville Road, Livermore
When: Monday March 12th, 2012.
Collaborative Marketing 9 am- noon
Business Planning 12:30-3:30 pm

Who: The workshops are aimed at farmers and ranchers with ten years or less of agricultural income, or who are starting a new agricultural enterprise.

What: Collaborative Marketing Workshop, 9 am- noon

Participants will learn how to: Select relevant collaborative marketing strategies; initiate planning for a collaborative marketing strategy; and locate resources to get started.

Bill Fujimoto, Produce Marketing Consultant. Marketing Decisions Shape Production Decisions
Ariane Michas, Local Food Systems Manager, Community Alliance with Family Farmers (CAFF). Connecting to Local Food Marketing; Local Food Distribution Networks and the Buy Fresh Buy Local Campaign
Kathryn Lyddan, Executive Director, Brentwood Agricultural Land Trust. Diversified Marketing in Brentwood
Thomas Nelson, Director, Capay Valley Farm Shop. Capay Valley Farm Shop: an Aggregated CSA Model

What: Small Farm Business Planning for Financial Sustainability Workshop, 12:30-3:30 pm

Participants will learn to: Track farm financial data to assess profitability of production and marketing choices improve financial management systems build people capacity to address business gaps and complement strengths locate resources improve long-term economic viability.

Anthony Chang and Eric Winders, California FarmLink.

$15 for Business Planning Session$15 for Collaborative Marketing Session$25 for both$10 for lunch
Scholarships are available for the workshops. Free follow-up assistance available.

Workshops hosted by SAGE in collaboration with ACRCD.

To register visit:

For further information please email:

Space is limited, please register by March 1.

These workshops are part of a planned series funded by a “Beginning Farmer and Rancher” grant from USDA National Institute of Food and Agriculture. The workshop series will include a variety of topics relevant to beginning and established farmers and ranchers, as well as opportunities for collaboration and mentorship.