Marketing 101 Webinar
September 26, 2012, 9:30-11:00 a.m. PDT*
Learn the basics of how to bring your product to market from leading organic market experts, including the benefits and pitfalls of working with different market channels. This webinar includes a self-assessment tool to help you determine the right market channels for your operation. Speakers include Dina Izzo, founder of Bludog Organic Produce Services; and Jeff Bordes, marketing director of Frog Hollow Farm. Register now.
Sales Basics Webinar
October 3, 2012, 9:30-11:00 a.m. PDT*
This webinar includes tips and tricks on how to determine a fair price for an organic product, create an availability list, and create an invoice. Participants will receive a template prior to the webinar to draft a sales pitch, and a chance to practice the pitch live with our expert presenter. Speakers include Dina Izzo, founder of Bludog Organic Produce Services. Register now.
* Register now to receive a discount on attending both webinars.
Organic Wholesale Market Tour
October 16, 2012, 6:00 a.m.-4:00 p.m. PDT
San Francisco, California
Join CCOF for a day in the life of your produce at a wholesale distribution operation. Walk the docks of the San Francisco Wholesale Produce Market and tour the warehouses of Earl's Organic Produce and Veritable Vegetable where you will learn the importance of pack standards, box quality, and cold chain management in preserving the integrity of your organic product. Get a firsthand look at a variety of NOP compliant labels. This is your opportunity to see behind the scenes of wholesale operations, learn about the varieties of fruit and vegetables currently in the marketplace, and see what your competition is doing. Sufficient time will be allowed for questions and answers with leading organic wholesale professionals from Earl's Organic and Veritable Vegetable. Discuss what you learned with other tour participants over lunch at Decks at Mission Rock Restaurant overlooking the San Francisco Bay.
Registration for the tour is $50 for CCOF members and $60 for members of the public, and includes lunch and round trip transportation from CCOF's office in Santa Cruz to San Francisco. Click here to register.