Friday, February 6, 2015

Great Opportunity! Tell Your Story - Sell Your Products: Bay Area Market Tour for Farmers

Are you interested in selling your produce to wholesale buyers but not sure how? The produce distribution industry is mobilizing to meet consumer demand to “know your farmer” and needs well--prepared farmers to work with.

Join us on a tour of wholesale markets, retailers, and food hubs to meet buyers interested in supporting small farms. You’ll make valuable contacts, learn the requirements for wholesale-ready sales, and learn how to help your story travel with your products all the way from farm to fork. Tours are all day, with a light breakfast and lunch provided.

February 18, 2015: San Francisco Bay Area Markets
*This tour is specifically for Southeast Asian farmers in the Fresno area.
To register for the tour, contact Michael Yang,
UC Cooperative Extension Fresno County, (559) 241-7523 or
Tour stops will include: Pacific Rim Produce (wholesaler), San Francisco Specialty (distributor), Cal Dining (university food service), And more (retailer)

February 24, 2015: San Francisco Bay Area Markets
*North Bay growers can board the bus at several locations to be determined.
To register for the Bay Area tour, visit
Tour Stops will include: SF Wholesale Produce Market (several wholesalers and distributors), The FruitGuys, Cal Dining (university food service), And more (food hub)

Visit UC SAREP’s website for more information on the tour program and resources for selling wholesale
This tour is hosted by the UC Sustainable Agriculture Research and Education Program and UC Cooperative Extension (Marin County and Fresno County).

See you on the bus!