Wednesday, February 4, 2015

Specialty Crop Institute      Western Nevada College      NV Dept of Agriculture      Resources               
WNC Specialty Crop Institute presents 
Beyond CSA: Online Marketing & Sales Workshop
Saturday, March 7
9:00 am - 4:00 pm
WNC Fallon Campus, Virgil Getto Hall
160 Campus Way, Fallon
$25 Early Bird - $35 after March 1
Registration required - Lunch included

CSAs, also known as community supported agriculture, have long been a favorite direct marketing tool for family farms. CSAs had their beginnings in the 1980s with farmers selling "shares" to community members. Today's consumers want choice and flexibility. Learn how to increase sales and retain customers by creatively marketing your CSA online.

Topics include: 
  • How to develop a consumer-friendly CSA with personalized shares
  • How to improve customer retention rates
  • The benefits of collaborative sales with other farms
  • How to involve businesses in community supported agriculture
  • What is required to set up a website and shopping cart
Randy & Chris Treichler have owned and managed Star Hollow Farm in southern Pennsylvania since 1992. They sell through their online CSA, farmers market and restaurants. For the past decade, they have been mastering their online CSA that offers produce in addition to cheese, honey and products from other local farms. Randy earned a Masters Degree in International Agricultural Development at the University of California, Davis.

Jennifer Ott is project manager for the High Desert Farming Initiative at University of Nevada, Reno, a collaboration between the university and community groups. She received her Masters degree in Business from UNR. Jennifer has diverse experience with project management, marketing and business counseling for startup enterprises.

Past Workshops
Commercial Berry Production, December 2014

High desert berry and orchard production expert Brent Black captivated a crowd of more than 50 producers at the workshop in Carson City. Brent hails from Utah State University where he focuses on new cultivars, alternative fruit crops and system sustainability. Berry production looks promising for Nevada and could prove to be "berry" lucrative!
Upcoming Events
March 28 - Hoop House Production Workshop, Yerington

April 18 - Build a Website for Your Farm, Fallon

Visit our website for details. 


WNC Specialty Crop Institute | 775-423-7565 ext. 2260 | |

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