Tuesday, May 19, 2015

Updated Manual on Direct Marketing From CASFS

UC Santa Cruz's Center for Agroecology and Sustainable Food Systems (CASFS) has updated its manual for teaching direct marketing for small farms. 

The second edition of Teaching Organic Farming and Gardening: Resources for Instructorsbuilds on CASFS’s first training manual of the same title. It is based on CASFS's experience educating more than 1,500 apprentice growers over the course of nearly 50 years in organic production, farm and business planning, direct marketing at a roadside farm stand, and Community Supported Agriculture (CSA) management through hands-on training.

New features of the 2nd edition include–
• Revised and expanded lecture outlines and resource sections
• New units on labor, food safety, and marketing basics
• New information on social media and on-farm events
• A new focus on business planning for building resilience

Click here to access the online version. Click here for information on how to order a hard copy.