UC Santa Cruz's Center for Agroecology and Sustainable Food Systems (CASFS) has updated its manual for teaching direct marketing for small farms.
New features of the 2nd edition include–
• Revised and expanded lecture outlines and resource sections
• New units on labor, food safety, and marketing basics
• New information on social media and on-farm events
• A new focus on business planning for building resilience
Click here to access the online version. Click here for information on how to order a hard copy.